experience

Turning complexity into clarity.

Simplifying business challenges through product strategy, business analysis, and digital transformation.

Dec 2025 – May 2026

Amman, Jordan

Contract

Led the transformation of a legacy laboratory platform into a modern web solution supporting 100+ clinical laboratories..

Shaped system workflows and functional requirements, ensuring UI/UX, development, and QA teams delivered a solution aligned with business needs.

Dec 2023 – Aug 2025

Dubai, UAE

On-site

Delivered digital transformation initiatives across government, education, sustainability, and innovation programs.

Coordinated multidisciplinary teams from planning through successful product delivery.
Led discovery workshops, translated business needs into product requirements, and managed delivery backlogs.
Supported public-sector tenders by preparing SRS documents, functional specifications, and technical proposals.
Contributed to digital platforms serving thousands of students, SMEs, sponsors, and community programmes.

Sep 2022 – Sep 2023

Toronto, Canada

On-site

Used data analytics to improve business performance and support strategic decision-making.

Increased vehicle gross margin by 15% through pricing and inventory analysis.
Automated executive dashboards, reducing weekly reporting from 6 hours to under 1 hour.
Built inventory tracking that reduced average days-on-lot by 7%.
Delivered actionable insights using SQL, Python, Tableau, and business reporting.

education

Post Graduate Degree, Business Analysis Program T405

GEORGE BROWN COLLEGE · 2021–2022 · Toronto, Canada

UNIVERSITY OF JORDAN · 2014–2018 · Amman, Jordan

certifications